Cooperation Case
Cooperation Case
  • Song Hot-Pot
    Song Hot-Pot is a new sub-brand under Jiumaojiu, specializing in Chongqing-style spicy hot pot. The brand features its own freshly stir-fried hot pot bases and fresh beef prepared daily. With "Happiness Factory" as its brand concept, it combines innovative spaces and dining experiences to embrace and promote contemporary youth culture.
  • Tai Er
    Tai Er is a well-known sub-brand under Jiumaojiu, established in 2015 and specializing in sauerkraut fish made with traditional pickled mustard greens. As an innovative digital-native restaurant brand, its restaurants are located across many major cities in China, particularly Beijing, Shanghai, Guangzhou, and Shenzhen. In 2021, Tai Er opened its first restaurant in Singapore and continues to expand internationally.
  • Café de Coral
    Café de Coral was founded in Hong Kong in 1968 and, after decades of steady development, the Café de Coral Group has grown from a single small restaurant into one of Asia's largest publicly listed foodservice groups.
    Café de Coral successfully entered the mainland Chinese market in 1992. Today, Café de Coral China operates more than 120 restaurants across Guangzhou, Huizhou, Shenzhen, Dongguan, Zhongshan, Jiangmen, Foshan, Zhaoqing, Zhuhai, Macau, and other locations. With a commitment to craftsmanship and quality, the brand offers consumers a wide selection of high-quality, nutritious, and flavorful signature dishes, including Thick-Cut Cheese Baked Pork Chop Rice, Crispy Roasted Spring Chicken, and signature roasted meats. Its "100FUN" brand image centered on delicious food has become deeply rooted in consumers' minds. With its continued development, Café de Coral has earned broad recognition for its brand reputation and market credibility. Over the years, it has received numerous honors, including recognition among China's Top 100 Catering Enterprises, the "China Fast Food Outstanding Brand" award from the Guangdong Catering Association, and the title of "Famous Trademark of Guangzhou". It has become a well-established food brand and a symbol of culinary excellence in the Greater Bay Area.
  • Jollibee
    Jollibee is the second-largest Philippine multinational company, primarily engaged in the fast-food restaurant industry. It offers traditional American-style fast food, including hot dogs, hamburgers, and fried chicken, with PepsiCo products served as its soft drinks. As of the end of December 2018, Jollibee's restaurant brands operated 3,195 outlets in the Philippines and 1,418 outlets overseas, for a total of 4,613 locations worldwide.
12